Why Consider AIDA When Creating Flyers
AIDA is a sales strategy that stands
for attention, interest, desire, and
action. This strategy might be easy to
understand however, mastering it will
take time. If you can successfully
become good in AIDA, then you can
have a greater chance of acquiring the best results from your flyers. So how can you
apply AIDA to your flyers?
The first A in AIDA which is Attention represents the headline of your flyers. You have to
make the headline catchy so you can easily get the attention of the readers. Make sure
that you will provide them a kind of offer that is hard to resist.
The next letter which is “I” stands for interest. In order to acquire the interest of people with
your flyers, you have to use photos and added details about your offer. For the next part
which is “Desire”, you have to make the readers feel that they should have the products
that you are offering them. Once you have established a truly emotional desire to your
readers, it would be easy for you to convince them buying your products. For the last part
which is “Action”, you have to provide information on how the readers can reach you. You
have to include your address, contact numbers, or email.