Top 3 Effective Flyer Distribution Methods
and tested methods of promoting products
and services in the market. It is especially
most effective for small businesses largely
because of the less cost involved. Small and
start-up businesses usually do not have the
capacity to spend so much for advertising
and marketing, so handing out printed
materials in public places is a highly economical yet useful method of getting a product or
service known to consumers.
- Work with related providers – Businesses should realize that when they work
together, they can achieve more. This is, however, most applicable to businesses
offering related products and services. Providers working in the same industry
should collaborate to give their consumers the best, and to do so, they can introduce to
their own consumers whatever relevant providers have to offer. This is done simply by
displaying the flyers of complimentary businesses.
- Insert flyers or leaflets – Another really potent method of flyer distribution is inserting
the printed materials in newspapers and similar publications. To do this, one simply has to
determine which specific publication has a great access to the target market for one’s
business. It is ideal to go with publications that are relevant to one’s business such as
gardening magazine for a business offering gardening tools and supplies. General
publications such as newspapers also work though as the general population can have a
need for your products and services anytime of the day anyway.
- Sponsoring – Participating in events is a great way to touch base with the market. It
gives one an opportunity to be present in an area where consumers are bound to come
around and have the chance to be exposed to what you are offering. Since most events
have specific target audience as well, one should be wary of such and make sure that the
event is relevant to the products and services your business has. In such event, flyer
distribution is one of the main activities, so one should be ready with more than enough of
the material to be given out. After all, it is better to have extra than fall short and loss a
possible customer in the process.
A very important aspect of flyer distribution that some businesses fail to realize is the
timing. It is essential to determine and decide right from the start on when to give out
flyers. Since most businesses are offering their services all year round, there is a
tendency to just decide randomly on when to invest in flyer distribution. However, all
factors should be duly considered when deciding on when to hand out flyers.