Most Effective Small Scale Business Marketing Strategy
Small scale businesses and startups are often faced with problems in making consistent
profits to keep the business going. When you don’t have the capacity to allocate extensive
budgets for market research and advertising, you need come up with low-cost strategies
that will help you accumulate profits and gain more customers.
Flyer printing and flyer distribution might just be the most effective marketing strategy to help
you with that – it saves money, increases amount of sales, and markets more customers.
Although a simple method, flyer printing and distribution is a common strategy that has
been proven with the test of time.
In order to come up with a cost-effective flyer, you need to make it visually creative and
attractive but still appropriate to your business line. Your content should also be concise
and on point to create a clear impression on the customers’ end. Make your captions
engaging to encourage them to avail on the opportunities you are presenting. Also, don’t
forget to attach proper contact details. Your business name and address should reflect
well in the flyer as well as your phone numbers. Better yet, add contact persons such as
sales representatives to accommodate your responding customers in their possible
purchases.