Printing flyers will require you to consider a number of factors including the type and weight of paper that will be used for printing. For instance, your flyer printing at Tiong Bahru needs not only the right design and layout, which is the first thing that you need to do, but also the right kind of paper to make sure you get to impress your recipients.
Deciding on the paper that you will use for your flyers will have a great impact on the cost as well as the overall quality of your flyers. Since the paper quality contributes to the first impression your customer sees on your flyer, it is ultimately necessary to use the best quality that your budget permits. Keep in mind that the lower the budget, the lighter the paper and the lower quality it will have. Low quality flyers are more likely to get torn or damaged easily.
We have here a guide to various paper weights that are typically used for flyer printing. The GSM or grams per square meter is the standard gauge for paper weights. Generally, the higher the GSM rating of the paper, the thicker and heavier it will be.
Available Paper Weights
80 – 100gsm: This is the most popular choice of paper weight used for general office paperwork. This gsm classification is not ideal for flyer use as it is too light and thin.
110 – 120gsm: This is a good choice for printing compliment slips and company letterheads.
130 – 170gsm: Ideal for posters, brochures, flyers and leaflets as it is more durable, thicker, and heavier.
170 – 200gsm: This paper weight is great for brochure covers, double-sided flyers and luxurious posters. Its thickness can be described as midway from paper to card.
200 – 250gsm: This is heavier like a cardboard and can be good for brochure covers. It brings a nice, high-quality finish to your printed materials.
300 – 400gsm: Anything that falls over 300gsm is ideal for use in business cards and brochure covers, but make sure to consider the folding and stitching implications related to heavy board use.
400gsm and above: This is a very thick card that is used for luxury business cards.
The ideal paper weight for flyers is between 130 and 170 gsm. You may ask us about our available printing paper qualities. Check out our previous post on Flyer Printing at Ang Mo Kio – Frequently Asked Questions.