Flyer Distribution: What Aspects to Consider
When distributing flyers as your marketing
tool, you will need to distribute them in many
places to ensure that the crowd or a big
number of people will reach them. If you want
your effort and your investment in this
marketing strategy to work out for your
business, you should have a systematic way
when it comes to the distribution. Here are
some aspects that can help you:
1. Target market. When you do your flyers, consider your target market. If you are selling
products for household purposes, you may include parents, mothers, and household
helpers as your target market. If you are selling products for kids, your flyers should be
pleasing and interesting for them. If you are selling food and beverages, there are also
some designs and colors that you should consider persuading people to buy your
products.
2. Location. Consider the location where you will distribute your flyers. It should be a
busy place where most people come and go all the time. You may post for a few hours in a
street corner where people pass by, or in a mall or big establishment that is
always crowded.
3. Your flyers. When you go out to crowded places to distribute flyers, make sure you
have enough flyers to distribute. In high traffic locations, a thousand flyers may not be
enough, but if you intend to stay for a few hours only, or until the flyers are all distributed,
this number may do.
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