How Many Flyers Do I Need for My Local Flyer Distribution Campaign?


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Do you want a local flyer distribution campaign for your business but do not know how many flyers you need? Alibaba Printing is here to help you with the details, especially on what you need to take note of before deciding on how many you want to print.


An effective flyer campaign entails work, time, effort, dedication, and a certain number of flyers. You won’t reach your marketing goals if you only print about a hundred flyers for your business distributed around the streets near you. Did you know that printing the right quantity of flyers will maximize the effectiveness of the campaign and save you money at the same time? If not, read on to know more!


Although we want to reach many people as much as we can, we also have to avoid printing excess flyers, which is why it is better to make a rough calculation than a wild guess. There are factors that you need to think about before deciding on how many you want to print. Below are the details that you should take note of:


What is your marketing strategy?

You should be able to answer the question and know how much time do you need to spend on flyer marketing around all your marketing activities. If it is going to be your main strategy, you need hundreds to thousands printed for you to see the effect. But if it’s only to supplement a television or online campaign, you can print a smaller number that can be handed out to specific locations.


How much are you willing to spend?

The marketing budget is a big factor. Campaigns with a huge amount of budget can print and distribute as many as 200,000 flyers. If you have a tighter budget, you will need to check how much the cost will be for the different flyer printing packages. Here are some tips you can keep in mind:


  • You can reduce printing costs if you order in bulk.
  • Check discount codes and special offers from websites of different printing companies.
  • If you only have a single-sided flyer, you can partner with another company and sell the other side of the space to split the cost of printing.


What is your marketing goal?

Check your marketing goals again, and look at your main objective. What do you want to achieve with the campaign? How many customers do you want to target?


If the average response rate is about 3% for every 100 flyers, you will need to print 3,000 flyers or more if you want to get 100 new customers.


Who is your target audience?

Do you know the market for your business? If you are looking at the general population, you might be needing more than 200,000 flyers. If you have a certain niche, you don’t need a lot; a few hundreds of flyers could work.


What is your method of distribution?

The quantity would also depend on how you want to give your flyers away. If you want a person-to-person, large-scale method of distribution in areas that have many people, you need to print quite a few hundreds of your flyers. If you are mailing them or sending them through a newspaper bundle, you can print according to the number of physical addresses you have listed or names of people you have in your database.


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