Important Things to Consider in Flyer Printing and Distribution


Important Things to Consider in Flyer Printing and Distribution

An Enchanted Picnic at Dusk


Paper Stock:



  • Glossy – Glossy paper has a shiny and reflective finish. It is an ideal type of paper to use for bright photos or images.
  • Matte – Matte paper has a less glare finish but with smoother appearance which is ideal for a more contrasting effect on images.
  • Uncoated – Uncoated paper has no glare but is great for a more readable message on flyers. It is also the paper easy to write on.
  • Recycled – Made from 100% Recycled materials, this paper has a more natural feel and is great for cost-effective marketing promotion.
  • Linen – Linen paper stock has similarity to fine cloth and has a high-quality and unique textured feel.


Paper Weight:



  • Standard – 100 pounds at 4.5 – 6 pt (except for an 80-pound recycled paper stock type or for 70-pound linen stock type).
  • Premium – 100 to 110 pounds at 9.5 – 14 pt.
  • Premium plus – 115 pounds cover at 16 pt.
  • Budget – 80 pounds paper at 4 – 5.5 pt.


Eye catching design:


  • Include text and photos that will grab the attention of readers.
  • For easy readability and clear scannability, avoid using more than two types of fonts.
  • Jive the colors and make it attractive depending on target market and on types of products.



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