Injecting Humor in Flyer Printing and Distribution
Marketing is always set as a
professional approach to impress
consumers.From content to design,
everything has to be top quality in order for
the business to establish credibility among
its target market. However, consumers are
starting to have a flair for humor.Not only
can they relate closely to it, but it also gets them interested to read humorous marketing
It is important to remember that any business could stand out from the tough
competition by using marketing well. However, they need a good combination of
storytelling skills to make their marketing campaign work. Even with flyer printing and
distribution, witty captions could already ensure better recall. Flyers are cheaper to
produce, yet effective if created well. By choosing to distribute them, you need to
incorporate great content and a few images chosen to complete the storytelling.
Recall is probably the main point of marketing. Studies show that people recall things
that are meaningful or relevant to them. However, not everything should be serious. You
must gauge if the target audience is ready for some humor. If they are, inject it in bits
and do not overdo it. You should still maintain a professional image even if you are
passing humorous content to your target market.
Humor is definitely a universal language and can be used to improve your marketing
gimmicks. With the limitations of a flyer, it might be a challenge to inject humor to the
message that you want to send. Incorporate it only if it is relevant to the message and
does not degrade any company or person in the process.