The oldest marketing campaign is perhaps flyer distribution. The strategy dates back to the olden times, when people tend to give out printed paper or flyer in order to promote their businesses. These days, even with the growing popularity of marketing through the Internet, flyers are still considered as one of the most effective ways to advertise a brand and make a sale, particularly the first few sales. The best thing about flyers is that they are inexpensive and easy to make and distribute. Nonetheless, many businesses still need the help of a professional flyer distributor since they know strategies that will scale up your flyers campaign.
Testing It Out
Since not everyone has the money and time to spare, it is always ideal to test out your flyer campaign first. Doing a test campaign helps you see if the flyers are engaging and if they will be bringing in returns.
Design your flyer. Start with a simple layout that focuses on the message. Less is more, even with flyers, and the simpler the layout, the easier it is to test out. Then you can try giving out a promo or freebies.
Use special codes or URL. To help track your ad efforts, you can use special URLs or promo codes to include in your flyer. Coupon codes like “PROMO1234” or special URLs will make counting and tracking of flyer-generated sales.
Print a small batch first. Ask your flyer printer if they can print out 200 pcs or less. This won’t take long to distribute and you can quickly see if the flyers can give you good results. 100-200 flyers may take a whole afternoon to distribute.
Once you’ve seen the result of your flyer distribution test run, it would be easier for you to determine if the next step to do is to scale up. A few sales, say 5 or 10 out of the 100 flyers is usually enough and might be a good sign to start a full-scale flyer distribution.