Flyer advertising is considered as a low cost marketing choice that is best for both small and large scale businesses. Flyers can be a great way of introducing a new brand, product or service and promote them into the local community.
For example, a local salon that targets men and women aged 16 and up may use flyer distribution to promote their services in the area. Same goes with a new cleaning service provider that can use flyers to promote their services door to door, at HDB and other nearby establishments.
Are you considering flyer distribution as one of your marketing options? The following tips can help you make the most out your advertising budget:
Tips for Effective Flyer Advertising
Utilize a bold headline. The use of company names as headlines is not advisable for flyers. Keep in mind that flyers are not business cards. Headlines that catch the attention of the receiver can greatly help in making the first impression, which is important in guaranteeing sales. Customers aren’t really interested in your brand name, what they want to know is how can you help them or how can you be of service.
Use call-to-action phrases. First thing to do is use a bold headline to catch the attention of the receivers. But that doesn’t stop there. Once you get the prospects engaged, you have to make them do what you intend them to do, that is make a purchase or avail your service. So, how will you do that? Adding call-to-action phrases like “Call Us Now”, “Buy Now” or Like Us on Facebook” are just some of the examples. It is also ideal to use phrases that will make customers come back for the next purchase, such as “Get 20% off on your next purchase” and so on.
Maximize ad space. Although it is cheaper to print on one side only, it would be better to have your message printed on both sides – which means you will have more space for more information about your product or service. For a slightly higher cost, we think that the flyer distribution charge will be more worth it.
You may want to check out our blog Scaling Up Your Flyer Distribution Campaign? Here Are Some Tips and Brand Recognition with the Help of Flyer Distribution for more information.