Understanding The Different Flyer Distribution Methods
not a thing of the past even with the constant
updates and upgrades on online marketing
strategies and techniques. Businesses that
have been around prior to the onset of web
presence have tried and tested the
effectiveness of flyer distribution, so they still
opt for this rather traditional methodology of
getting in touch with the consumer base.
There are actually more than one method of distributing flyers. The most common, and
probably thought by many to be the only one, is flyer distribution by hand. This involves
campaigns that are commonly done in public places such as parks, shopping malls and
the likes where mass consumer presence is expected. The biggest advantage of this
option is the access to a larger audience.
Another way to go is through direct mail. The unique characteristic of flyer distribution via
direct mail is the ability to target the customer base according to their specifics. Hence,
the printed material can be an update on new offers geared towards existing customers or
it can be an attractive invitation suited to entice new clients to the business. This option is
still aimed towards a large audience, though smaller than that of hand distribution.
Flyer distribution by inserting in newspapers and other publications is another preferred
way to go. The scope of promotion is depending on the circulation rate of the publication
itself, so the latter should be in a relevant industry to one’s product and service.