A Guide to Different Types of Sticker Printing for Your Business



Sticker printing is the perfect way to promote your brand no matter its size or the industry you’re in. Whether you’re a small business planning to hand out stickers at an event or a large company wanting to add customized stickers to your merchandise packaging, selecting the right type of sticker printing can make a difference between gaining or losing customers. But with a variety of different sticker printing options available, understanding which type of sticker is best for your business and budget can be a challenge. In this guide, we’ll break down the different sticker printing options and what considerations to keep in mind when selecting each type. Read on to discover the type of sticker printing that best fits your business needs.

Quick Summary of Key Question

The two main methods of sticker printing are digital printing and offset printing. Digital printing is usually is more cheap, but offset offers sharper images and more variety in terms of paper stocks, finishes, and die cut shapes.


Types of Sticker Printing Options

When it comes to sticker printing options for businesses, there are many options out there. Offset printing and digital printing are two of the most popular options. Both offer advantages depending on the quality of output you expect, budget, and quantity of your order.

Offset printing is often used for larger orders due to its ability to produce quality prints in high volumes at a lower cost per print. This method uses plates with ink which is transferred onto rubber rollers and then printed onto paper or sticker stock directly. It’s not ideal for smaller orders or if you need the stickers fast since it takes more time and setup than digital tags.

Digital printing has gained significant traction in recent years due to its versatility and affordability. This method involves applying toner directly to the substrate without physical contact, resulting in faster prints plus flexibility when it comes to production size and selections. Digital printing also allows businesses to quickly and easily update their designs on-the-fly when needed, perfect for those looking for dynamic design capabilities at a reasonable price-point.

These two sticker printing methods both have their pros and cons but ultimately, the choice will depend on your specific requirements as a business. In either case, keep in mind that the right material should be chosen for the job to ensure maximum durability.

In the next section, we’ll take a closer look at a particular type of sticker: vinyl stickers – an increasingly popular option among businesses big and small.


  • There are 4 major types of sticker printing technologies available: digital, flexographic, lithographic, and silkscreen.

  • According to a 2019 survey, digital printing is the most commonly used method for sticker printing, making up 54% of the market.

  • It is estimated that flexographic printing will experience an 8% compound annual growth rate in the sticker printing industry between 2019-2024.

  • A 2018 study found that approximately 65% of all printed stickers are printed using solvent-based inks.



Vinyl Stickers

Vinyl stickers are an increasingly popular type of sticker printing choice for businesses looking to add graphics or branding to create a cohesive and professional look. This option has become more and more sought after due its ability to offer businesses a more permanent solution rather than other printing options. Vinyl is weather-resistant and waterproof making it ideal for indoor and outdoor use without fear of damage from accidental exposure to moisture.

Vinyl’s durability makes it an optimal choice for signs, window decals, bumper stickers and other applications that require long-lasting protection from the elements. Furthermore, vinyl is easy to install and remove, providing businesses with a reusable option should their needs change over time. On the downside, all vinyl stickers will eventually be worn down over time due to exposure to the elements.

However, with proper maintenance vinyl can remain in pristine condition much longer than other durable materials such as paper or cardstock. With all these attributes in mind, it is evident that choosing vinyl as your sticker material could potentially be a smart decision for many businesses.

Now that we have discussed various types of sticker printing options available on the market today and explored the advantages of opting for vinyl as your sticker material, let us shift attention towards understanding the benefits of utilizing custom labels in marketing your business.


Custom Labels


Custom labels are a great way to add a personalized touch to your marketing materials. With this option, you can create labels in almost any size and shape, allowing you to truly customize the look and feel of your product packaging, brochures, documents, or other items. Custom labels can be printed on a range of products, including vinyl stickers, paper, plastic film, or a combination of these. This option also comes with a range of finishes and effects from glossy to matte to fluorescent.

The advantage with custom labels is that you can create any design that suits your business needs; and you have complete control over the size, shape, material choice and color palette. The flexibility also allows for complex labeling solutions if needed for legal compliance or inventory management purposes.

On the other hand, the cost for custom labels may be prohibitive for some small businesses due to the added cost of setup costs and artwork creation. However, when compared to other options such as vinyl stickers which require expensive printing plates and large amounts of custom-molding tools—custom labels may be a far less expensive solution in the long run depending on your budget.

Ultimately, it’s important to consider all potential costs when making your decision as there are tradeoffs between customization and affordability. Ultimately, custom labels represent an excellent choice for those who need maximum flexibility for their labeling needs.

Now let’s turn our attention to the process of creating stickers that are perfect for your project.

Process of Creating Stickers

Processing custom labels has become a staple in businesses as they provide a professional, yet creative way to showcase a company’s identity without a hefty price tag. The same goes for stickers, which are becoming increasingly popular among businesses and customers alike – but how exactly do you create them?

There are many different methods for creating stickers; some involve complex machines, while others require only simple stationery supplies like scissors and tape. Digital solutions can be used for printing sticker designs, for example using dedicated end-to-end software platforms that enable companies to design, print, and distribute their labels quickly and cost-effectively. On the other hand, manual approaches can still deliver high quality results, as long as the right paper stock is chosen and product dimensions are precisely measured.

No matter what approach you choose to make your stickers with – digital or manual – there is an inherent importance that needs to be placed on durability, clarity of colors and graphics, and accuracy when it comes to shape and size. Once those boxes are checked off and you have the finished product in your hands, it’s important to also consider the placement of your stickers in order to improve visibility and catch potential customers’ attention.

From custom labels to more intricate sticker printing solutions – it is all about creating effective promotional materials in accordance with your goals and budget. With the right tools at hand, businesses can produce unique stickers that will bring success for years to come. Now that we have explored different types of sticker printing for businesses, let’s move on to looking at how design and production time can play into making sure that these materials are created accurately and efficiently.

Design and Production Time

When creating custom stickers for your business, the design and production time will play a major role in the outcome of the product. Depending on the complexity of your design and the size of your sticker run, the time involved to complete this process can vary greatly.

On one hand, if you’re selecting from a pre-existing range of printing templates and ordering a large quantity of stickers, then production time can be significantly shorter, with an expected turnaround times ranging anywhere from 10 days to 4 weeks— depending on the manufacturing load. Bear in mind that while this option is faster, it may not provide you with the most creatively customized look or offer all of the features that custom printing can.
On the other hand, if you’re going for a completely unique and customized look, then design and production time can be much longer. From consulting with an artist to producing samples to sign off on and perfecting spot colors – this process can be long and tedious but ultimately very rewarding. For custom printing orders, plan on up to 6-8 weeks production time and allow extra room for any potential delays due to unavoidable material shortages or natural occurrences such as holiday emergencies or extreme weather conditions.
The timeline for designing and producing your custom stickers may seem daunting but keep in mind that investing significant time upfront will result in a satisfactory outcome with high-quality finished product that stands out from generic stickers. Now that you understand both ends of the spectrum when it comes to designing and producing stickers for your business, let’s discuss the different options available when selecting an adhesive and surface sizes for your unique stickers.

Adhesive and Surface Sizes

Adhesive and Surface Sizes were two considerations which were touched on within the previous section discussing Design and Production Time; however, it is essential to review each of these topics independently in depth for any effective sticker printing for business decisions. Adhesives are important to consider when selecting stickers for a variety of reasons, from environmental to aesthetic impacts. If you are planning to distribute your stickers outside during windy or rainy conditions, waterproof and resistant adhesives give added durability and protect against harsh outdoor elements. On the other hand, if your stickers will be operating indoors, temporary adhesives can give an appearance of quality while also providing an affordable solution and staying cost-effective. Additionally, surface size is necessary to ensure that the printed sticker is visually appealing and able to apply correctly on a chosen surface. Depending upon the application for which you intend the stickers for will have a significant impact on their durability as well as where they can be applied Without proper sizing consideration, a sticker may slip and slide exposing potential adhesive exposure or not appear aesthetically attractive when viewed from a distance.

All in all, it is essential that one pays attention to detail when reviewing both Adhesive and Surface Size options for any custom printed sticker project. Doing so carefully can show customers attention to detail as well as insure that any project maintains its quality throughout time and usage. This attention should then transition naturally into assessing Quality and Shape Options — two additional key areas detailed further below — to ensure a successful output of custom sticker printing for any business needs.

Quality and Shape Options

Now that you understand the adhesive and surface size options for your business’s sticker printing, the next factor to consider is quality and shape. Generally, when it comes to final product construction, you have two options: digital or offset printing. Digital gives you a larger color range and image resolution which may be better depending on how detailed your designs are. Offset printing has higher production capacities while still offering a great level of accuracy and skill, however it may limit certain color reproduction. It really depends on what type of design you require but luckily there are no definitive answers – you can choose whichever works best for your needs.

The shape of your sticker is also an important factor that should not be overlooked. Depending on the shape and size of the application surface, you will need to determine if smaller, more intricate shapes might be suitable or if simpler shapes like circles and squares could work better. If needed, die-cut stickers can be used to create unique shapes that help bolster your brand’s imagery and bring attention to its identity. But before opting for shaped stickers, make sure that they fit in with whatever images and motifs have been established with your current branding efforts.
No matter what type of sticker printing option you go with, it’s important to take into account all of the qualities involved and make sure that each one serves its purpose in improving the overall look and feel of your brand or promotional messaging. Quality and shape are often overlooked but they ultimately establish the visual appeal of your stickers so take care in considering every factor when making these decisions.
With all that said, it’s also important to realize the potential capabilities of die-cut stickers when used in conjunction with other techniques available in sticker printing. In our next section we will cover the different types of die-cut stickers as well as how they can be used to further strengthen a particular look or style for your business’s messaging.

Most Important Points

When considering sticker printing for a business, it’s important to take into account the size and adhesive, quality, and shape of the stickers. Digital printing provides a larger color range and image resolution while offset printing offers higher production capacities. The shape should be suitable for the application surface; die-cut stickers can be used to create unique shapes or fit in with existing branding. Quality and shape are integral components of visual appeal and should be taken into consideration when making decisions. Die-cut stickers can be used to further strengthen a particular look or style.

Die-Cut Stickers


When it comes to creating stickers for your business, die-cut stickers are an excellent option. These stickers are created by cutting out a specific shape from a piece of pre-printed vinyl material. The result is a dependable, custom-made sticker that stands out compared to other shapes and sizes.

The major benefit of die-cut stickers is their versatility. You can create any size or shape imaginable and tailor the edges to give it the perfect look and feel. Die-cut stickers can be used indoors or outdoors since they are made of durable material that is waterproof and scratchproof. This durability ensures that your sticker will stay looking great over time and last longer than regular paper stickers.

Die-cut stickers also allow you to add extra details and features like embossed images, special printing effects, and gloss or matte finishes. With all these features available, you’re sure to create a design that stands out from the competition and helps promote your brand in style.

However, there are some drawbacks to this type of sticker. They tend to be more expensive than other kinds because each sticker must be cut by hand or machine which takes time and money. The cost is also often determined by the complexity of the design; more intricate designs take more time and materials, thus costing more per sticker. Additionally, die-cut stickers may not be suitable for less complicated designs because some details may be lost when the image is cut into a particular shape.

In conclusion, if you’re looking to create unique stickers for your business with plenty of customization options then die-cut stickers would be a good option. Although they may require more upfront costs due to the extra prepwork and materials needed, their high quality durability makes them worth it in the long run as they won’t need to be replaced often like cheaper paper stickers might.

Frequently Asked Questions Answered


Do different types of sticker printing require different printers?


Yes, different types of sticker printing require different printers. Depending on the type of stickers you are printing, you may require different types of paper and ink, and your printer needs to be capable of handling that. For example, if you want to print textured vinyl stickers, you’ll need a printer that is specifically designed to handle this kind of material. Additionally, specialty sticker printing such as die-cut stickers or transparent stickers call for a specific kind of printer. With these types of stickers, you may need a professional print lab with specialized printing equipment. Clearly it is important to understand what type of sticker you are trying to print and procure an appropriate printer for the job.

What sort of finishes can be applied to sticker printing?

When it comes to sticker printing, there are a variety of finishes available. These include glossy, matte, embossed, raised, spot UV, foil and laminated. Glossy is a popular option because it provides a smooth, shiny surface which is waterproof, scuff resistant and abrasion-resistant. Matte stickers give a softer look and feel and work great for products that need a subtle but effective branding solution. Embossed stickers provide an attractive three-dimensional effect but are not waterproof. Raised stickers are also similar to embossed but with two-dimensional surface effects. Spot UV adds an extra element to the design and has a glossy finish. Foil printing can create stylish gold or silver words or images on vinyl stickers and provides a metallic shine for eye catching designs. Laminated stickers are particularly powerful for outdoor applications as they’re both weatherproof and highly durable.

What materials are used for sticker printing?

Sticker printing typically involves the use of vinyl, paper, and plastic materials. Vinyl stickers are durable and waterproof, making them ideal for outdoor applications while paper stickers can be used in both indoor and outdoor settings. Plastic materials like PVC or polypropylene are also popular due to their durability and flexibility, although they are less suited to outdoor use. Those looking for a more eco-friendly option may opt for biodegradable paper or material such as renewable eucalyptus tree-based vinyl. In any case, it’s important to consider the intended application when selecting a material for custom sticker printing.



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