Should You Print Flyers or Brochures?
Did you know that, until now, many are still not aware that flyers and brochures are not the same? If you are one of them, then you should gather your facts straight about flyer distribution to help you make the right decision before heading out to a printing firm and ordering bulk printing for advertising purposes.
Many marketers don’t care about the difference between printing flyers and brochures for their campaign. And you’d be surprised to know that many are not sensitive about their formats, which makes them unique from each other. Both shine in different marketing strategies, and there should be a consideration in designs too.
Here are the specific details of the difference that you will want to know. It will be beneficial for you, your business, and whatever purpose you might have for your future marketing plans.
- Usually, a flyer does not have folds, and it’s a single sheet.
- You can choose to print on the front and back parts.
- The standard printing size is usually A4 or 8.5?x 11?, but a client can ask for another size that they prefer since flyers are easy to carry and handle.
- They are effective for short and brief messages while you can use them for different purposes.
- Usually distributed by mail or by hand strategically.
- Compared to other formats, flyers have a shorter lifespan when it comes to how they are used.
- Are freely distributed, most especially if intended for short-lived promotions.
- Are made as reference materials and printed on cardstock or thicker paper.
- Other names: handbills, leaflets, and circulars.
Purpose of Flyers:
- To announce events.
- To advertise new business openings such as bars, clubs, restaurants, etc.
- Fact sheets that are distributed during conferences or trade shows.
- Serves as informational sheets, which is part of a company’s promotional campaign.
- Serves as inserts for newspaper/magazine and handouts.
- Other common advertisements are localized.
Getting to Know Brochures
- Brochures constantly have folds, flyers don’t.
- Advertisers tend to print on both sides of the paper.
- They come in different types of folds and may be single or multiple sheets.
- Brochures and booklets are not the same. Booklets also have multiple sheets, but they are constantly bound.
- Brochures that have few sheets are at times called “pamphlets.” However, the two terms are similar. Pamphlets are also known as a bunch of flyers, which makes things a little more confusing.
- The brochures are not just used once. They are made to be repeatedly handled and referred. The printing paper is cardstocks and more durable, which have a coating to resist fading and moisture.
- Brochure distribution is usually more distinguished due to the printing costs.
Brochures are also popular because…
- Many use them as reference materials for employees and customers.
- To supplement other advertising resources that can help in closing a sale.
These flyers and brochures have their advantages. Before you set your order for bulk printing, you need to understand how they can influence your promotional campaign. You can get the most value for your money by choosing the one that perfectly matches your goals and advertising needs.