Distribution of Flyers
The distribution of flyers is the
most common strategy in
terms of promotion or
marketing the product. The
cost is lesser than other
printing ads and is also
effective since the volume produced in flyers is high. However, flyers can also be non-
effective depending on how the flyers have been distributed to the potential buyers. The
distribution takes a very important role in marketing since it is where and how you would
distribute the product. The place should be considered where there are a lot of potential
buyers.
Some companies use other techniques in distributing flyers in order to attract customers,
they sometimes put it on a show and while the program is ongoing the marketers are
already distributing the flyers. Some other techniques they do are having concerts,
games, free taste or try of whatever the product is, sponsoring events and others.
In promotion, there are things that need to be considered because it can be costly if not
being studied and decided thoroughly. Most of the companies conduct surveys first from
places to places before they engage in doing such strategy in promotion, most especially
when it already involves money and effort in distributing the product.
Check out our PROMO package on flyer printing & flyer distribution !